CLEAR MARKET KINETICS / RESEARCH INTAKE

Customer Segment Reality Check

Better decisions begin with better evidence.

Tell us a little about your business, the customers you are considering, and what you already know. There are no trick questions, and uncertainty is a perfectly acceptable answer. We use your responses to determine the scope of a practical, evidence-based customer segment assessment.

Before you begin

The questionnaire covers your business, intended customer segment, available evidence, and business objectives. You do not need to conduct any research before completing it.

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Business name *

Website or online storefront (if applicable)

What products or services do you offer? *

A brief description is sufficient.

Which best describes your current business? *

• Planning or pre-launch
• Operating and making sales
• Operating with limited or inconsistent sales
• Established and considering expansion

Who do you currently believe your primary customers are? *

Describe them in your own words. It’s fine if you’re uncertain.

Which customer group would you like us to evaluate? *

Describe this group as specifically as you can.

Are you currently selling to this group? *

• Yes
• No
• Not sure

What makes you believe this group might be interested in your offering? *

Your current reasoning is enough; you do not need to research this yourself.

Where do you intend to serve these customers? *

• Local area
• Regional
• Nationwide
• International
• Primarily online

Have customers from your target group already purchased from you? *

• Yes
• No
• Not sure
• Not yet selling

What evidence do you currently have of interest from this group? (Select all that apply) *

• Actual purchases
• Inquiries or requests
• Website traffic
• Customer feedback
• No evidence yet
• Other

What have you already tried to reach or attract these customers?

Advertising, outreach, promotions, or other efforts. ‘Nothing yet’ is a perfectly acceptable answer.

customers from your

What happened as a result?

Include responses, purchases, unsuccessful efforts, or surprises. Estimates are fine if exact figures aren’t available.

What prompted you to consider evaluating this customer group? *

• New business opportunity
• Disappointing sales
• Considering expansion
• Changing customer needs
• Other

What decision are you hoping this research will help you make? *

• Pursue this customer group
• Continue targeting them
• Change our approach
• Decide where to invest resources
• Not sure yet

What is your primary business objective over the next 6–12 months? *

• Increase sales
• Attract new customers
• Improve profitability
• Launch a new offering
• Expand into new markets
• Establish business viability
• Other

Is there anything else we should understand about your situation?

Optional. Share any additional context you’d like us to consider.

Your name *

First

Last

Email address for our reply *

We’ll use this to respond to your inquiry.

Send my inquiry

Submitting this questionnaire is an initial inquiry, not a purchase or a promise of particular sales or financial results. Please do not include passwords, payment-card details, or confidential customer records.